Privacy Policy

Last updated: March 1, 2023

The legal terms of this agreement.

Pattern Ag an its affiliates (“us,” “we,” or “our”) value the privacy and security of the information that our customers ("customers" or "you") choose to share with us through their purchase, enrollment or use of our products and services (collectively, the "Pattern Ag Platform").

Please read this Privacy Policy carefully before you use the Pattern Ag Platform so that you will understand our practices and your options before you choose to share your information. Your use of the Pattern Ag Platform means that you agree to our collection, use, and disclose the information you share with us, as explained in this Privacy Policy.

Your ownership of your information.

We presume you own the information and data that you provide to us when you purchase, set up an account for, or use any Pattern Ag Platform product or service, including, for example, the data generated from the farming equipment you own or lease (collectively, "Your Information"). By providing Your Information, you represent that you have the right to share it with us and to allow us to use and disclose it as explained in this Privacy Policy.

Your Information

As a Pattern Ag Platform customer, we may collect from you the following information:

Name, address, and telephone number
Email address
Browser and device information
Demographic information
Field locations(s) and boundaries
Field data layers, and other agronomic information about your farming operations

You may also provide us your credit card number, debit card number, or bank account information, depending on how you choose to pay for the Pattern Ag Platform products and services.

How we may use and share your information.

We may use Your Information or share it with third parties as follows:

to deliver, administer, develop and improve the Pattern Ag Platform products and services, including the creation of predictive and prescriptive algorithms and models;
to communicate with you about Pattern Ag Platform products and services or to present you with communications, content or offers that may be of interest to you, each subject to your right to opt out at any time;
To resolve disputes or enforce our agreements;
In connection with a merger, acquisition, or sale of all or a portion of our assets; and
for other purposes to which you expressly consent.

Other than for those permitted uses, we will not share Your Information:

with any governmental entities, unless compelled or legally required, in our judgment, to do so; or
with others without your consent, except with Service Providers.

"Service Providers" are the companies and consultants that we work with to support our Pattern Ag Platform operations, who agree not to use or disclose Your Information other than to provide services for us or as required by law. Examples include companies and consultants that provide website hosting, software development, payment processing, order fulfillment, information technology and related infrastructure support, customer service, email delivery, credit card processing, legal and financial advice, and auditing.

Aggregated Information

"Aggregated Information" is a combination and analysis of information from multiple sources that helps identify or create trends, benchmarks, summary metrics, or predictive algorithms, provided that we take reasonable steps to prevent a specific individual or the individual’s data from being identified. We may create Aggregated Information from information that other customers choose to share with us, along with Your Information.

We may use Aggregated Information:

to deliver, administer, develop and improve our products and services, including the creation of predictive and prescriptive algorithms and models;
to enable general marketing and advertising statements about our products and services; and
for other purposes to which you expressly consent.

Marketing and Advertising

We may use Your Information to communicate with you about our products and services, subject to your right to opt out as explained below.

Opting Out of Marketing Communications

You may opt out from receiving Pattern Ag Platform paper marketing communications by contacting us at marketing@pattern.ag. You may opt out from receiving Pattern Ag Platform marketing emails by following the instructions in the marketing emails you receive. Please note that we may still send you important administrative messages related to your use of Pattern Ag Platform products or services, from which you cannot opt out.

Choices and Access

We intend to give you the ability to update, amend, remove, or ask to have removed, any of Your Information and accounts for Pattern Ag Platform products and services at any point. Our intention is that once you make the request and we have acted on it, Your Information will no longer be available to us as described in this Privacy Policy. In some cases, we may not be able to remove Your Information, in which case we will let you know if we are unable to do so and why. We will respond to your request within 30 days.

Unless you request that your account be closed or Your Information be deleted, we will only retain Your Information for as long as necessary to fulfill the purposes for which it was initially collected, unless otherwise addressed or allowed by law. Any of Your Information may be subject to statutory retention requirements, which may require us to retain Your Information for up to 10 years.

There are some limitations on your ability to have Your Information deleted. Specifically, you will not be able to delete Your Information that:

includes field locations, field boundaries, field data layers, other agronomic information about your farming operations, samples, test results, and reports; or
has been incorporated into Aggregated Information; or
we are using to support your use of Pattern Ag Platform products or services at the time you ask to have it deleted.

In addition, we may not delete certain information if retaining it is, in our reasonable judgment, necessary or appropriate: (i) to comply with applicable laws or legal process or (ii) to protect our legal rights, such as pursuing available remedies or limiting the damages we may sustain. Also, please note that if we have information available to us from sources other than your submissions through the Pattern Ag Platform, the fact that you request deletion of information you submitted may not mean that all matching information from other sources will also be deleted.

If you would like to ask us to delete Your Information (aside from the deletion exceptions above), you may contact us by email at support@pattern.ag. In your request, please make clear what information you would like to have deleted. For your protection, we may only implement requests with respect to the information associated with the particular email address that you use to send us your request, and we may choose to take other steps to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable.

Ability to easily share Your Information

We want our customers to have control over their data and freedom to move their data to any company they trust. We will continue to work hard to make this possible through an open authorization model.

In addition, we make it possible for you to share certain of your specific account information directly with other customers and users. This will only be possible if you explicitly authorize us to do so and authenticate your identity. You may delete this authorization at any time.

Data Security

We use reasonable organizational, technical and administrative measures to protect Your Information. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the "Contacting Us" section below.

Protection of Social Security Numbers: With respect to Pattern Ag Platform products and services for which we collect Social Security numbers, it is our policy to: (1) protect the confidentiality of such numbers; (2) prohibit their unlawful disclosure; and (3) limit access to them.

To protect your privacy and security, we take certain steps designed to verify your identity before granting customer account access. You are responsible for maintaining the secrecy of your unique password and account information at all times and for any transactions performed from that account.

Use of Online Services by minors

The Pattern Ag Platform and related Online Services are not directed to individuals under the age of eighteen (18), and we request that these individuals not provide us with any of their information or use our Online Services.

Cross-Border Transfer and International Users

The Online Services are controlled and operated by us from the United States. Your Information may be stored and processed in any country where we have facilities or in which we engage service providers, and by using the Pattern Ag Platform, you consent to the transfer of information to countries outside of your country of residence, including the United States, which may have different data protection rules than those of your country.

Online Information

We may collect Your Information through your use of online Pattern Ag Platform services, websites, and applications ("Online Services"), including as follows:

Through your browser or device: When you use any Online Service, certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Online Services you are using. We use this information to ensure that the Online Services function properly.
Through your use of mobile applications: When you download and use any Pattern Ag Platform mobile application (each, an "App"), we and our service providers may track and collect App usage data, such as the date and time the App on your device accesses our servers and what information and files have been downloaded to the App based on your device number. We and our service providers use the App information for security purposes, display information more effectively, and to personalize your experience while using the Apps. We also gather statistical information about the usage of the Apps in order to continually improve their functionality, understand how they are used and resolve questions regarding them.

Using cookies and similar technologies: Cookies are pieces of information stored directly on the computer you are using. Cookies allow us to collect information such as browser type, time spent on using our, pages visited, language preferences, and other anonymous traffic data. We and our service providers use the information for security purposes, to facilitate navigation, display information more effectively, and to personalize your experience while using the Online Services. We also gather statistical information about the usage of the Online Services in order to continually improve their functionality, understand how they are used and resolve questions regarding them. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to automatically decline cookies or be given the choice of declining or accepting the transfer to your computer of a particular cookie (or cookies) from a particular site. You may also wish to refer to http://www.allaboutcookies.org/manage-cookies/. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Online Services. For example, we may not be able to recognize your computer and you may need to log in every time you visit the applicable Online Services.

Using pixel tags and other similar technologies: Pixel tags (also known as web beacons and clear GIFs) may be used in connection with some Online Services to, among other things, track the actions of users of the Online Services (including email recipients), measure the success of our marketing campaigns and compile statistics about usage of the Online Services and response rates.

IP Address: Your IP Address is a number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). An IP Address may be identified and logged automatically in our server log files whenever a user accesses the Online Services, along with the time of the visit and the page(s) that were visited. Collecting IP Addresses is standard practice and is done automatically by many websites, applications and other services. We use IP Addresses for purposes such as calculating usage levels of the Online Services, helping diagnose server problems, and administering the Online Services.

Physical Location: We may collect the physical location of your device by, for example, using GPS, cell phone tower or WiFi signals. We may use your device’s physical location to provide you with personalized location-based services and content. In some instances, you may be permitted to allow or deny such uses and/or sharing of your device’s location, but if you choose to deny such uses and/or sharing, we may not be able to provide you with the applicable personalized services and content.

Third Party Services and User Generated Content

This Privacy Policy does not address, and we are not responsible for, the information collection, use, disclosure or security policies or practices by, the information provided by, or other practices of, any third party. That includes, for example:

any third party operating any site or service to which any Online Service links;
any other app developer, app provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer, including, for example, Facebook, Apple, Google, or Microsoft; and
any channel partner or other user to whom you provide Your Information or Pattern Ag Platform account access. That may include, for example, the dealers and sales representatives who participate in your purchase or use of Pattern Ag Platform products or services. We allow you to view who has that access and revoke access upon request.

We are not responsible for the information, including personally identifiable information, that you submit in any user-generated content services, such as posting a question, answer, or blog on any public facing portion of the Pattern Ag Platform. Any personally identifiable information you submit there can be read, collected, or used by other users and could be used to send you unsolicited messages.

The inclusion of a link on an Online Services does not imply endorsement of the linked site or service by us.

Updates to this Privacy Policy

We may change this Privacy Policy. The "Last Updated" legend at the top of this page indicates when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post or distribute the revised Privacy Policy. Your use of the Pattern Ag Platform following these changes means that you accept the revised Privacy Policy.

Contacting Us

If you have any questions about this Privacy Policy, please contact us at support@pattern.ag or:

Pattern Ag, 1250 45th Street, Suite #340, Emeryville, CA 94608

Because email communications are not always secure, please do not include credit card information or other sensitive information in your emails to us

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